Built to Grow · Executive Briefing Limited seats

Steady growth, built on
every customer conversation.

A closed-door half day for commercial leaders navigating today's economic challenges. See Agentforce and your contact centre working as one, across marketing, sales and service.

Joined Salesforce World Tour in October? This picks up where it left off. New to Agentforce? You'll see the full picture in one morning.

DateThursday, 19 November 2026
Time9.00am to 1.00pm, lunch included
FormatClosed door, senior leaders
What You'll Take Away

Three things that change when you leave the room.

01

AI across the whole journey, not in one department.

Marketing, sales and the contact centre on one client record, with Agentforce working across all three. Not a pilot in a corner.

02

An AI agent your clients can actually use.

Agentforce in Arabic and English, around the clock, handing the complex cases to a person who already has the full story.

03

Your contact centre and your CRM, finally one system.

Usually two vendors pointing at each other. Here, shown working live, from one partner that delivers and runs both.

Agenda

One morning, from the full platform to a live demo.

Thursday 19 November 2026, 9.00am to 1.00pm, at Mandarin Oriental Jumeira, Dubai.

Session
Keynote
Break
Reserve Your Seat
9.00amto 9.30am
Registration and coffee
9.30amto 9.45am
Beyond the CRM Most leaders know Salesforce as a CRM. Few have seen the full breadth of what it now covers: marketing, sales, service, commerce, data and AI on a single platform. And why IST is the partner to bring all of it together with your contact centre, from strategy to managed services.
9.45amto 10.00am
Steady beats fast Navigating today's economic challenges: where commercial leaders are investing for 2027, and where AI pays back.
10.00amto 10.45am
Session 01

AI at the front door

How Agentforce changes the way clients are won. AI qualifies the lead, sales picks it up with the full story, and marketing sees what turned into revenue.

10.45amto 11.00am
Coffee and Q&A
11.00amto 11.45am
Session 02 Live demo

In today's economy, retention is everything

You've heard it before: keeping a client costs less than winning one. Right now, it matters more than ever. See Agentforce handle the routine, in Arabic and English, and your agents handle the rest with the full story on one screen. Then examples from your sectors.

11.45amto 12.00pm
Close and next steps
12.00pmto 1.00pm
Lunch and networking
Reserve Your Seat

Seats are limited.
Request your invitation.

A closed event for senior commercial leaders. Every request is reviewed and confirmed within 24 hours.

RESERVE YOUR SEAT

Request your invitation.

A closed event for senior commercial leaders. Every request is reviewed and confirmed within 24 hours.